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Wednesday 27 March 2013
Sunday 24 March 2013
The Role Of The Production Company
The role of a production company for a film is primarily to make the film a success, whether or not the company is a huge conglomerate with millions to spend on productions and advertising, or it's an independent, low-budget team who don't have the budget to blow on extravagance. Often films in the past that have been the best box office reception have spent lots of time creating massive advertising campaigns so that the audience anticipate them for months before they actually are released in cinemas. These advertising campaigns often include posters, trailers, internet adverts, paying blogger's to advertise the upcoming film, radio advertising, and interview slots on television shows if there are famous celebrities involved in the film. It is easy to imagine the expense spent on making sure the film is a success regardless of the film itself with the six major studios in 2003 - Disney, Warner Bros, Sony, 20th Century Fox, Universal and Paranormal having spent on average $34.8 million to advertise a movie. For obvious reasons, it can be very difficult for an independent film to become successful in today's industry without millions to promote their media product. Luckily for independent horror film makers, it seems that a lack of money need not dictate the success of a film in today's industry, with the well known chillers 'The Blair Witch Project' (1999) and 'Paranormal Activity' (2009) spending only $20,000 (this is debated, sometimes up to $750,000!!) and $15,000 respectively on the entire films.
Something that 'The Blair Witch Project' and 'Paranormal Activity' have in common is that they are not filmed in a traditional manner, instead using hand held camcorders which adds a terrifying realistic edge to the cinematography. Although DIABOLUS is not entirely hand-held camera filmed, it does include elements of such which I think adds to the realism of the film, making it scarier than it would look if filmed in a very static manner. Also, DIABOLUS makes use of the abstract camera shots and angles often found horror films as it unsettles the audience as they don't know what to expect. These qualities are often made more prominent in independent films to further unnerve the audience as the camera (their view point) isn't removed from the action of the film meaning the audience feel very uncomfortable - this extra involvement with the film is what makes up for the lack of a huge budget. I therefore feel that if DIABOLUS were a real film to be released, it would be produced by an independent company who would make use of the internet to advertise and distribute their film.
Something that 'The Blair Witch Project' and 'Paranormal Activity' have in common is that they are not filmed in a traditional manner, instead using hand held camcorders which adds a terrifying realistic edge to the cinematography. Although DIABOLUS is not entirely hand-held camera filmed, it does include elements of such which I think adds to the realism of the film, making it scarier than it would look if filmed in a very static manner. Also, DIABOLUS makes use of the abstract camera shots and angles often found horror films as it unsettles the audience as they don't know what to expect. These qualities are often made more prominent in independent films to further unnerve the audience as the camera (their view point) isn't removed from the action of the film meaning the audience feel very uncomfortable - this extra involvement with the film is what makes up for the lack of a huge budget. I therefore feel that if DIABOLUS were a real film to be released, it would be produced by an independent company who would make use of the internet to advertise and distribute their film.
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